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Brainstorming a Creative Project Part 2: The Challenge Space

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In Part 1 of this series we talked about how to set goals and how to avoid the challenge space. In this section we will go into what exactly the challenge space is and how to use it effectively. The Challenge Space The Challenge Space is the phase of a creative project during which you task yourself and your team with finding the many paths to the end goal. Up until now you have only defined and redefined what your goal is in your project. For example purposes, we'll continue with the web application project. Let's say that we have defined the goal of our web application to be 'sell our product online'. With such an open goal, we can use the challenge space to define how the consumer will do this in several different ways. The challenge space is also...

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